Over 20 Years of Formal Suit Hire

Posted on Jun 14, 2014

We thought it would be interesting to print these questions & answers recently posed by a bridal magazine to Neil Easton, partner in Suitors.

  • How far do customers travel to use your service?
  • Neil> As well as regularly hiring suits to customers from Northampton & Buckingham, customers typically travel from: Milton Keynes, Leighton Buzzard, Wellingborough, Bicester, Banbury, Bedford, Aylesbury, Kettering, Newport Pagnell, Brackley, Oxford, Corby, Market Harborough, Olney, Daventry, Luton, Dunstable & Towcester & often much further afield.
  • When did you start your formal wear business?
  • Neil> We opened our first shop in Buckingham on the 11th of December 1992.
  • What changes in groom’s fashion have you seen over the past 20 years
  • Neil> When we started in 1992, we made what seemed like quiet a brave decision to stock¬† navy morning tails as well as black & grey & a small selection of patterned waistcoats, from memory 5. At the time it was seen as unusual & quite a departure from tradition. However, they proved to be a great success & now our ranges include more than 30 different suits, 50 waistcoats & over 100 cravat colours.
  • What’s the latest a groom has left it to hire an outfit?
  • Neil> I once had a customer come along to choose a suit for his wedding, we went through several options together & eventually he settled on his chosen outfit. I then started the formal booking process & asked when he was getting married, he replied, tomorrow!
  • What is the biggest change you have seen in your business?
  • Neil> Computers. When we started I didn’t even own a computer, now everything from book keeping to bookings is computerized.
  • What changes do you predict for groom’s fashion?
  • Neil> Black & Grey traditional morning suits have always & I believe will always be the only choice for some of our customers. Navy is currently a popular choice & I’m sure that will continue. Recently, slim fit suits & trousers have been introduced & the trend toward lighter weight fabrics is continuing with pastel green & pink cravats. Our most recent addition is a double breasted waistcoat which I think will stand the test of time.
  • And finally, are you planning on opening any more shops?
  • Neil> We are happy with our business as it is & don’t currently have plans to open another shop, however, never say never.





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